SCHOOL PROJECTS
This is a billboard mockup I created for my final benchmark in copywriting, for Project Yellow Light. I found the assignment to be contradicting because the object was to get the attention of drivers with the message being to drive safe, either way, I think this billboard turned out pretty legit.
Strategy Info
The primary objective of our anti-texting and driving
campaign is to reduce incidents of distracted driving by
raising awareness about the dangers of texting behind the
wheel and building a culture of responsible driving. Our
ultimate goal is to contribute to a safer road environment
and save lives.
Our campaign will primarily target drivers aged 15 to
35, acknowledging the prevalence of mobile device use
within this demographic. Additionally, we aim to engage
parents, educators, and community leaders to reinforce
the importance of safe driving.